Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you've completed the first step and are on your way!

Below you will several list-building ideas that will help you make the most of your email marketing efforts:

1. Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.
2. Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
3. Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. (Note: If you don't have a Privacy Policy, put the words "privacy policy generator" into a search engine and you should be able to find a suitable form for your readers to review.
4. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.
5. Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they'd be interested in.
6. Archive past newsletter issues. A "library" of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.
7. Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher's newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!
8. Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on "goodies" throughout the year, your subscribers are unlikely to leave.
9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.
10. Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
11. Include a "Sign Up" button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.
12. Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.
13. Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more "believable". To increase that believability, include full names, locations and/or urls; don't use "Bob K, FL" as a testimonial name.
14. Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or Wordpress.
15. Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.

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Jeff Titamer

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How To Use An AutoResponder

An AutoResponder is an essential tool to build any business online. The reason you go into business is to find and keep your customers. An autoresponder will make this job so much easier for you so you can work on marketing your business.

There is a bit of confusion around the online community surrounding autoresponders. Some people think they are a piece of software for loading email addresses into so you can then blast thousands upon thousands of people your message and promote your business.

Nothing could be further from the truth!

What they were designed for is to allow you to collect the details of visitors to your web page. The way you do this is by offering a gift in exchange for the person's name and email address. You can actually collect a large number of details but on the first visit you would not want to try to collect their home address as you may not have much luck.

When the visitor completes this form they are giving you consent to send them information about your business and to deliver the gift that you offered. An autoresponder is a tool that you can have up to several hundred pre-written messages stored to be delivered at pre-determined intervals. This is a great way to build a relationship with your future customers.

When someone opts into your list, usually they will receive a message immediately, then several more a day or two apart and gradually the messages will get further apart up until they are around 1 week between mailings.

You will then be able to follow up with broadcast messages every time you have a special offer for your list or some content to pass on. The sole purpose is to create and maintain interest in your prospect. Your list is your customer base just like in an offline business.

Let's look at some other ways autoresponders can be used.

1. Training- When a customer buys your product or joins your team you should be collecting their details. You will provide them instructions to use the product or train them to build their team if they have joined your business.

2. Recruiting Affiliates- If you sell a product you will find that your best affiliates will be a happy customer. After you collect the details of your customers you should be reminding them that you have an affiliate program and that they can make some extra money referring people to your website.

3. Delivering The Product- You can use the autoresponder to deliver the digital product. You can add attachmentsto the messages like any other email or simply send them a link to the download page. Directly after the payment page you will ask the customer to enter their details so they can get the product delivered and be kept up to date with software upgrades or whatever is applicable to your product.

4. Reduce Refunds/Returns- After collecting your new customers details you would send them at least one unadvertised bonus. This would not be mentioned in the sales page and means you would be 'over-delivering' on your product. Another method I have seen is offering extra bonus products at say 15 or 30 days after the sale. The autoresponder can handle this easily and your refund rate should plummet if you can create extra value in these bonus offers.

5. Promote Back End Products- It is a lot easier to make a sale to someone who has brought from you before. You have their trust and as long as you recommend good products that make their life easier or help them build their business this can be the easiest way to maintain your income.

There are many more including collecting testimonials, checking up on your customers, surveying your customers and more. I am sure you would have just got your own idea after reading this article and are ready to get your own business on auto pilot by using an autoresponder.

This Article Compliments of Response 2-0 AutoResponders

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Jeff Titamer

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