Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you've completed the first step and are on your way!

Below you will several list-building ideas that will help you make the most of your email marketing efforts:

1. Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.
2. Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
3. Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. (Note: If you don't have a Privacy Policy, put the words "privacy policy generator" into a search engine and you should be able to find a suitable form for your readers to review.
4. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.
5. Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they'd be interested in.
6. Archive past newsletter issues. A "library" of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.
7. Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher's newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!
8. Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on "goodies" throughout the year, your subscribers are unlikely to leave.
9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.
10. Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
11. Include a "Sign Up" button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.
12. Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.
13. Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more "believable". To increase that believability, include full names, locations and/or urls; don't use "Bob K, FL" as a testimonial name.
14. Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or Wordpress.
15. Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.

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Jeff Titamer

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Contact Importer with Email Invitation System…

Viral Marketing at it’s Best!

I found this site to be useful and wanted to share it with everybody. Have you seen those Contact Importers that social sites like MySace and others use to “Tell Your Friends” about that web site? Well Here is a Tool you may purchase and install on Your Web Site Server to replace your old Tell-a-Friend Script. It is reasonably priced and you can use it for up to 3 Web Sites so you can promote your site better by “word-of-mouth” advertising. I’ve heard that this type of advertising is the best, and can spread like a virus. It’s what is known as Viral Advertising, and if this Contact Importer is used properly you may soon have hundreds if not thousands more visitors finding your site because they were told about it by somebody else who already visited your site. I myself have not yet installed the product yet but I know it works from the “see it in action demo” so I plan on buying it and installing it before my Santa Letters Online Web Site goes online this year.

So now you might be thinking, why am I pushing this product on an AutoResponder Blog? Let me explain. I mentioned earlier about “Viral Advertising” so to me, combining different forms of promotions together to work as a system contributes to the effect of Viral Advertising. In other words it promotes itself. Kind of like a snowball rolling downhill which gains momentum as it grows bigger. The more people that initially see your site and use the Tool to tell others the more visitors you’ll have in the long haul. Also similar to a matrix, for those of you into mlm marketing, I think you’ll understand already what I’m getting at. Read on and let’s tie it all together now.

OK, Assuming you now are convinced that this is perfect for your web site and are eager to start using this Tool, you will still need a good plan for adding it to your web site. Let’s also assume that you’re like most Web Site owners, you have your AutoResponder set up and already collecting some email addresses. (If not, there are plenty to choose from at this Blog. I recommend TrafficWave.) In order to install this on your site to work best you’ll want to put it where it’s most likely to be seen. Since I don’t know what your site is about, let’s just say that you want to put a link to the Contact Importer in a highly visible spot. Wherever your best content is on your site. I’d stay away from popups though After over decade of my being online, I’ve never saw a popup that I liked. Let’s face it, popups are intrusive to most web surfers.

Instead of using obtrusive methods why not let your AutoResponder and Contact Importer work together hand in hand. You may already be getting signups to your Mailing List via your AutoReponder and most every AutoResponder has an option to set your Confirmation Page to be a page you design on your own site, am I right? Then if your Site’s visitors liked your site enough to sign up for your mailing list then most likely they’ll want to share your site with others, however that will not happen in most cases unless you’ve made it easy for them. Now do you see where this can really help your site to gain the recognition it deserves? Imagine it now. After your visitors sign up for your mailing list and confirmed the Email, (for Double Opt-In Lists), they land on a page that not only confirms their subscription, but also has an easy to use form for them to let everybody in their address book know about your site.

Contact Importer with Email Invitation System for Yahoo, Hotmail, AOL, Gmail, Lycos, Mail.com :: 3 in 1 Email Invitation System

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Two Top Ways to Promote With Multiple Autoresponders

Three Letter Autoresponder Follow-up

by Dr. Kevin Nunley

A woman told me this week, “Your advertising is wasted if you don’t follow-up on your leads.” Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days.

People need to see your ad message several times before they buy. Those who buy on the first ad have already made up their mind after seeing someone else’s ad. Yours had the good fortune of reaching the customer at just the right time.

You can greatly increase sales with a three letter multiple autoresponder. There are a number of places to get these autoresponders free (fastfacts.net, getresponse.com, smartbotpro.net, xsponder.com) and others who sell up-graded service at low cost.

Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy.

Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features.

Your third sales letter should be scheduled to arrive several days later. Start with “Successful people are busy. I know you probably saw my earlier messages, considered them, but haven’t yet had time to respond.”

Then give them another rundown on your offer. Bring in a fresh angle so it doesn’t seem like they are reading the same letter they saw a few days ago.

More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they’re ready to buy.

Offer Your Own Email Course

One of the most successful marketing techniques I’ve found is offering your own course via autoresponders. I introduced my “Make Your Website Sell” course (yes, before MYSS came out) and it is still getting gobs of sign-ups every day. Feel free to use my articles as the lessons in your course (keep my contact info at the end of each article...but peope will give YOU credit for finding the information.)

Here is how to create yours:

1. Pick a problem that lots of your customers struggle with. In my business the big stumpers are getting a site that sells, finding a way to handle email, figuring out search engines, and finding low-cost ways to advertise effectively.

A course on any of these is guaranteed to bring lots of interested prospects and customers (and you can bet I’m plugging my ads here and there during the course).

Your course could be on how to complete a basement, how to avoid an IRS audit, how to give your kids straight teeth, or anything else that customers often ask about.

2. If you don’t write or have time to pen your own articles, look for others who have written on the topic. It is perfectly legal to put their ideas in your own words (always proper to give them credit).
You can also quote the article. It is best to ask in advance, if your course is for commercial purposes. Start your article, then say expert Jane Doe has some valuable information. Include a few paragraphs of what Jane wrote.

Be careful not to use so much you give away her entire article and spoil her ability to sell the information.

Need sales letters, web copy, a press release, or your own ezine article (with your name on it)? Let Kevin write it for you.

Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at http://DrNunley.com/. Reach him from his site via email.
Original Article

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Jeff Titamer

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